All product packagings had to be modified, since there was no consistency in the range, not in the picture orientation nor in the place of informations.
The flexibility of this graphic layout makes it quite responsive to any types of products. Every face, now, has a purpose and is ruled by graphics guidelines for consistency.
Under the supervision of Axel Meyer, together with Erich Martino, we redesigned the complete range of Withings products’ packaging. The main challenge was to be consistent within the size of the pack that varies from a watch packaging to a scale packaging.
